Privacy policy

Avifna operates www.avifna.com, including its related content, features, products, and services (the “Services”). Our store is powered by Shopify.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you browse our website, place an order, contact us, or otherwise use the Services. It also explains the choices and rights you may have regarding your information.

For personal information we process to operate our store, Avifna is the data controller unless otherwise stated. Shopify and certain payment providers may act independently in relation to some processing activities, as explained in their own privacy notices.

1. Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you. Depending on how you interact with us, we may collect:

• Contact information: Your name, email address, telephone number, billing address, and shipping address.
• Order and transaction information: Products viewed, added to your cart, purchased, returned, or cancelled; order amounts; payment status; and delivery details.
• Payment information: Your selected payment method, transaction references, payment confirmations, and limited card or account details made available by payment providers. Full payment credentials entered at checkout are processed by Shopify and the applicable payment providers.
• Account information: Details used to create, access, or manage an account, together with preferences and settings where account features are available.
• Communications: Information you provide when contacting customer support, requesting a return, reporting a problem, or otherwise communicating with us.
• Device and usage information: Your IP address, browser and device information, cookie identifiers, and information about how you navigate and interact with the Services.
• Preferences and related inferences: Shopping interests or preferences inferred from your interactions, where permitted by law and your privacy choices.

Some information is necessary to process orders or respond to requests. If you do not provide it, we may be unable to complete the relevant transaction or provide the requested service.

2. Sources of Personal Information

We collect information:

• Directly from you when you shop, complete forms, manage an account, or contact us.
• Automatically through cookies and similar technologies when you use the Services.
• From Shopify and service providers that support payments, shipping, fraud prevention, analytics, and store operations.
• From advertising or other partners where relevant to the Services and permitted by applicable law.

3. How We Use Personal Information

We use personal information to:

• Process orders and provide the Services: Verify payments, fulfil orders, arrange delivery, manage accounts, and handle returns, refunds, and customer enquiries.
• Communicate with you: Send order confirmations, shipping updates, service notices, and responses to your requests.
• Maintain and improve our store: Remember preferences, understand website performance, troubleshoot problems, and improve the shopping experience.
• Provide marketing and advertising: Send permitted promotional communications, recommend products, display relevant advertisements, and measure advertising performance, subject to applicable consent requirements and your choices.
• Protect customers and our business: Detect suspicious transactions, prevent fraud, secure accounts, and investigate misuse of the Services.
• Meet legal obligations: Maintain required records, respond to valid legal requests, resolve disputes, and establish or defend legal claims.

Using our website does not, by itself, constitute consent to optional marketing or non-essential tracking where consent is required.

4. Legal Bases for Processing

Where UK or European data protection law applies, we rely on the following legal bases as appropriate:

• Contract: To take steps you request before a purchase and to process payments, fulfil orders, and provide related services.
• Legal obligation: To comply with tax, accounting, consumer protection, and other applicable requirements.
• Legitimate interests: To secure our store, prevent fraud, respond to enquiries, manage disputes, and improve our business where those interests are not overridden by your rights. This basis does not replace consent where consent is legally required.
• Consent: For marketing, cookies, or other processing where required by law. You may withdraw consent at any time without affecting processing lawfully carried out before withdrawal.

5. Cookies and Similar Technologies

We and our service providers use cookies and similar technologies to operate the website, remember preferences, understand usage, and support advertising where enabled.

Some technologies are necessary for functions such as checkout and security. Others support analytics, personalisation, or advertising.

Where required by law, we request consent before using non-essential cookies or similar technologies. You can manage available choices through the website’s cookie banner or privacy controls. You may also adjust browser settings to block or delete cookies, although this may affect some website functions.

6. How We Disclose Personal Information

We may disclose relevant personal information to:

• Shopify: To host and operate our store and support the Services.
• Payment providers: To process payments, refunds, fraud checks, and any payment arrangements you select.
• Fulfilment and delivery providers: To prepare, ship, track, and manage orders and returns, including through our United States fulfilment arrangements.
• Technology and operational providers: To support hosting, customer service, communications, security, and analytics.
• Advertising and marketing partners: To provide and measure advertising or marketing, subject to applicable law and your privacy choices.
• Professional advisers and authorities: Where reasonably necessary for legal, regulatory, accounting, dispute resolution, or security purposes.
• Parties to a business transaction: In connection with a proposed or completed merger, acquisition, restructuring, or transfer of business assets, subject to applicable safeguards.

We may also disclose information when you request or authorise us to do so.

7. Shopify’s Role

Shopify collects and processes information about your access to and use of the Services to provide and improve its platform and services.

As described in the Shopify-generated template for our store, we use Shopify enhanced features that may incorporate information about your interactions with our store, other merchants, and Shopify. These features support activities such as personalisation, advertising, business improvement, and fraud prevention.

For certain enhanced features, Shopify is responsible for its processing of personal information, including responding to requests concerning that processing. Shopify’s use of information is subject to its own privacy policy and applicable privacy choices.

For more information, please review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

8. Marketing and Advertising Choices

You may unsubscribe from promotional emails using the unsubscribe link in those messages. Unsubscribing does not stop essential communications about orders, payments, returns, security, or other service matters.

Depending on where you live, certain advertising disclosures may be considered a “sale,” “sharing,” or processing for targeted advertising under applicable privacy laws.

Where applicable, you may opt out through our Data Sharing Opt-Out page or contact us using the details below.

Where required by applicable law, we recognise Global Privacy Control signals as an opt-out request for the browser and device sending the signal. Where Shopify can associate the signal with an account, the choice may also apply to that account. Other browser “Do Not Track” signals may not be recognised.

9. International Data Transfers

Your personal information may be transferred to, stored in, or processed in countries outside your country of residence, including the United States and countries where Shopify or our other service providers operate.

Where UK or European data protection law requires safeguards for a transfer, we rely on applicable adequacy decisions or recognised safeguards, such as the European Commission’s Standard Contractual Clauses and the relevant UK transfer agreement or addendum.

You may contact us for further information about safeguards relevant to your personal information.

10. Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes described in this policy, taking account of:

• The information needed to complete orders and provide customer support.
• Whether an account remains active.
• Applicable tax, accounting, and other recordkeeping requirements.
• Return, refund, payment dispute, and legal claim periods.
• Security needs and the duration of relevant consent or preferences.

Different types of information may have different retention periods. We may retain limited information needed to record and respect an opt-out or privacy request.

11. Security

We use reasonable technical and organisational measures to protect personal information. However, no website, transmission method, or storage system can be guaranteed completely secure.

Please do not send full card numbers, card security codes, account passwords, or one-time verification codes by email or other ordinary customer support channels.

12. Your Privacy Rights

Depending on your location and applicable law, you may have rights to:

• Access the personal information we hold about you and obtain information about its use.
• Request correction of inaccurate information.
• Request deletion of personal information.
• Receive certain information in a portable format.
• Object to or request restrictions on certain processing.
• Withdraw consent where processing relies on consent.
• Opt out of qualifying sale, sharing, or targeted advertising.
• Request review of certain automated decisions, where applicable.
• Appeal a decision on a privacy request where provided by law.

These rights are subject to applicable conditions and exceptions. For example, some information may need to be retained to comply with legal obligations.

To exercise your rights, email info@forever22.shop. We may request information reasonably necessary to verify your identity or an authorised agent’s authority.

We will respond within the timeframe required by applicable law and will not unlawfully discriminate against you for exercising your rights.

13. Children’s Privacy

Our Services are intended for adult shoppers and are not directed at children. We do not knowingly collect personal information from children below the applicable legal age without any consent required by law.

If you believe a child has provided personal information inappropriately, please contact us so we can investigate and take appropriate action.

We do not knowingly sell or share the personal information of individuals under 16 for targeted advertising.

14. Third-Party Websites

The Services may contain links to websites or services operated by third parties. Their information practices are governed by their own privacy policies.

Please review those policies before submitting personal information. A link from our website does not by itself indicate endorsement of that third party.

15. Complaints

If you have concerns about how we handle personal information, please contact us.

You may also complain to the relevant data protection authority without first contacting us. In the United Kingdom, this is the Information Commissioner’s Office. If you live in the European Economic Area, you may contact your local supervisory authority.

16. Changes to This Policy

We may update this Privacy Policy to reflect changes to our practices, technology, or legal requirements.

We will publish the revised policy with an updated date and provide additional notice or obtain consent where required by law.

17. Contact Us

For privacy questions or to exercise your rights, contact:

Store Name: Avifna
Website: www.avifna.com
Email: info@forever22.shop
Telephone: +44 7755410909

Business Address:
66A Gurnell Grove, Greater, London W13 0AN, United Kingdom

Customer Support Hours:
Monday–Friday, 9:00 a.m.–6:00 p.m. UK local time (GMT/BST).

Please indicate that your enquiry concerns privacy so it can be handled appropriately.